top of page

Training & Development  > Sales and Marketing
SOCIAL MEDIA AND CUSTOMER RELATIONS MANAGEMENT

PURPOSE:

The communication channels diversified with social media brings the opportunities and risks for corprations. Social platforms serve as a rich data source while offering new communication, marketing and sales channels for corporations.

The Purpose of the Program is to provide current information on this perspective by taking best practices from the world and Turkey.

​

CONTENTS:

  • Social media channels and people in social media

  • Social Media Strategy and Policy

  • The behavior of the company staff in the social media

  • Social Media Strategy and Policy

  • Adaptation of company staff to social media policy

  • Reputation and crisis management

  • Monitoring Social Media

  • Creating interactions over social platforms

  • Social CRM

  • Sales via social platforms

 

DURATION: 

1 day

 

PARTICIPANT PROFILE:

Those who are new to or have little experience in business life, primarily the Marketing, Product/Channel/Business/Process Development, HR and Sales Teams are recommended to participate in related groups.

bottom of page